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People are naturally inclined to make charitable gifts around the holidays. With the end of the year fast approaching, your not-for-profit should prepare now to take advantage of donors\u2019 generosity. Here are four tips for making the most of the season:<\/p>\n
1.\u00a0\u00a0 \u00a0Strike early.<\/strong>\u00a0Plan events or solicitations for early December or sooner. By being one of the first to appeal to givers\u2019 seasonal generosity, you increase the odds of securing an early commitment and avoiding the donor fatigue that may set in later as solicitations and holiday financial demands mount.<\/p>\n 2.\u00a0\u00a0 \u00a0Target qualified prospects<\/strong>. Rather than blitz every prospect in your database, identify the best prospects among current donors. Past donors are more likely to give again and in larger amounts than those who have never donated before. Consider factors such as how often individuals have given in the past, how recently they\u2019ve given, their likely ability to give and their degree of attachment to your organization. You can then write meaningful, personal appeals that encourage a greater commitment.<\/p>\n 3.\u00a0\u00a0 \u00a0Make it personal.<\/strong>\u00a0The more personal a solicitation, the more effective it\u2019s likely to be, with face-to-face appeals being especially powerful. The holiday season is the ideal time for executives and board members to solicit past supporters and promising new ones.<\/p>\n 4.\u00a0\u00a0\u00a0\u00a0\u201cMissionize\u201d late-year events.<\/strong>\u00a0Attendees are already inclined to give; it\u2019s just that most need to be inspired to give more. So don\u2019t allow an event to take place without making a brief but carefully crafted pitch for your nonprofit. Make your mission come alive through your remarks or a short video presentation. When telling the audience about the great work you\u2019re doing, mention how much more you could do with their help and talk about specific needs for cash, in-kind goods and services. People are more likely to give when they clearly understand the difference their gifts can make.<\/p>\n The holiday season is an opportune time to raise funds for your nonprofit. All you have to do is ask \u2014 but in the right way. Contact us for more fundraising ideas.<\/p>\n \u00a9 2017<\/p>\n [\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":" [fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”undefined” animation_type=”” animation_direction=”left” … <\/p>\n