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After a flurry of year-end fundraising, you and your not-for-profit\u2019s staff are probably ready for a little break. Your supporters may be tired, too. At some point, even the most philanthropic individuals experience donor fatigue and start saying \u201cno\u201d \u2014 even to their favorite charities.
\nHere\u2019s how to remain engaged with donors and yet keep your fundraising efforts from eroding relationships.<\/p>\n
Stagger your attention Also consider scaling back the number of donation requests you make. Donors may be annoyed by monthly appeals (especially in the form of mass mailings). But if they know you only ask once or twice a year \u2014 or in the event of emergencies \u2014 they\u2019re more likely to be there when you need them.<\/p>\n Think of alternatives The same holds true for individual donors. While you\u2019d hate to miss out on a donation by simply not asking, consider requesting that significant donors contribute in ways besides writing a check. Chances are your biggest supporters are well established in the community and have friends and colleagues who are charitably inclined. Ask major donors to donate their time by chairing a committee, emceeing an event or hosting a fundraising function on your nonprofit\u2019s behalf. As a result, they\u2019ll likely introduce your organization to others.<\/p>\n Be sensitive \u00a9 2018<\/p>\n [\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":" [fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” … <\/p>\n
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\nWhen you do a mass mailing for donations, do you blanket your entire donor base each time? Doing so can lead to donor fatigue. To avoid this, stagger your solicitations. Solicit your most significant donors in person, for example, but contact the next tier of donors with a personal letter or email. Follow up both communications with a phone call. Solicit all other donors by mass mailing.<\/p>\n
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\nAlso consider forgoing soliciting your major donors for money every year. A corporate sponsor\u2019s nonmonetary donation \u2014 such as use of a venue for an event \u2014 may be just as valuable. Or, instead of returning to the same event sponsor every year, seek new sponsors, but keep the established sponsor engaged by asking for support in another form. For example, request the donation of an auction item or gift basket.<\/p>\n
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\nA dedicated donor base is critical to your nonprofit\u2019s continuing operation. To avoid alienating your biggest fans, be sensitive to possible donor fatigue and know when to use a lighter touch.<\/p>\n